Greenwashing vs Real Action: Building Trust in Carbon Removals with EU & US Policies

The Voluntary Carbon Market (VCM) is one of the few funding tools currently available to support the carbon removal sector. When designed correctly, policies can help to build trust in the market and pre-empt any claims of greenwashing. Greenwashing has witnessed a surge in recent years with misleading claims affecting trust between companies and consumers, which has raised questions over the credibility of claims made by companies, products, and services. Governments around the world are working to create enabling policies for carbon removal to scale, and part of these policies focus on ensuring that carbon removal has efficacy and is working properly. Below, the Negative Emissions Platform and the Carbon Business Council summarise the latest developments in the European Union (EU) and the United States (US) on creating a robust removals market built upon trust.